LOS ANGELES, May 12, 2013 – Heir apparent Cooper Hefner joined the fete for three artists and their centerfold model, Raquel Pomplun, as the magazine works to reinvent itself as an upscale men’s outlet.
Cooper Hefner was just a guest at Playboy’s recent Chateau Marmont party, but it was impossible not to notice his tall, lean frame among the assorted Playmates and revelers, especially with his striking resemblance to the magazine’s patriarch. The youngest of Hugh Hefner’s four children (Hef and his mother, Kimberley Conrad, divorced in 2010), 21-year-old Cooper is the heir apparent to Playboy Enterprises — once he completes his film degree at Chapman University in Orange, Calif.
If the vibe at Bungalow One was any indication, the empire young Hefner inherits will center on a sophisticated lifestyle brand, one that recalls the magazine in its ’60s and ’70s heyday, when it was known for publishing literary voices such as Nabokov and Norman Mailer alongside its light porn. Now that Playboy’s role in the nudie-pics biz has been dwarfed by the flood of product online, the magazine in recent years has made a concerted push to reinvent itself as an upscale men’s lifestyle publication.
LOS ANGELES, April 01, 2013 – Yes, there are stunning pictorials and captivating articles. But the new 
Dean Stattmann sat down with Playboy CEO Scott Flanders to discuss the iconic brand. The interview can be viewed in the February 2013 issue of Men’s Fitness.
As 2012 drew to a close, Columbia Journalism Review writers brainstormed the year’s best reads. When examining profiles, or expert portraits of fascinating people, CJR chose Carl Zimmer’s personal narrative of astrophysicist and science communicator Neil deGrasse Tyson among the lot. The article originally appeared in the January/February 2012 issue of Playboy with cover model Lindsay Lohan.
BEVERLY HILLS, December 5, 2012—We’ll openly admit that we never opened an issue of Playboy until its most recent Marilyn Monroe cover hit stands. And, even though we’re not exactly the mag’s demo, we spent hours poring over it (the articles only, people!). Turns out, we kinda get those “academic content” excuses men are always throwing around — there’s enough intriguing conversation fodder inside to get us through the rest of the holiday season.
